Apple plans to eventually offer a paid subscription tier for its new Apple Intelligence platform, in addition to the free version that will be available with iOS 18, iPadOS 18, and macOS Sequoia this fall.
According to Bloomberg's Mark Gurman, while Apple Intelligence will start out as a free service, the company's long-term plan is to launch an "Apple Intelligence+" subscription that includes additional premium features that users would pay a monthly fee to access.
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