Reliance Jio Shakes Up Telecom Industry with Tariff Hike: Will Other Operators Follow?


Reliance Jio has announced a price hike across its prepaid and postpaid mobile plans, effective July 3, 2024. The key details are:

  • The base Rs 155 plan is now priced at Rs 189, a 22% increase.
  • Other popular monthly plans like the Rs 209 plan are now priced at Rs 249, a 19.1% increase.
  • Bi-monthly and quarterly plans have also seen price hikes of around 20%.
  • The annual plan priced at Rs 2,999 is now Rs 3,599, a 20% increase.
  • Jio has also launched new services like JioSafe (secure communication app) and JioTranslate (AI-powered translation app) priced at Rs 199/month and Rs 99/month respectively.
  • Jio says the price hike is a step towards "furthering industry innovation and driving sustainable growth through investments in 5G and AI technology".

Industry analysts expect other major telecom operators like Airtel and Vi to also announce similar tariff hikes in the coming weeks to offset rising costs and drive profitability in the sector. The price increases are seen as necessary to support the massive investments required for 5G rollout and network upgrades across India.

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